Privacy Policy

Sullivan Maritime is committed to ensuring that your privacy is protected

Protecting Your Privacy

Sullivan Maritime Limited (“Sullivan Maritime” or “We”) strongly values your privacy and are committed to protect your personal data (i.e. information that identifies you) as though it is our own.

If you have any questions about how we protect your privacy, get in touch here: T: +356 2299 5110, E

One of your rights under EU law – the GDPR – is that you must be informed when your personal data – also known as personal information – is processed (collected, used, stored) by any organisation. You also have the right to know the details and purpose of that processing.

This privacy policy describes our practices relating to the personal data of visitors on our website who make use of our online facilities.

 For all our services, the data controller — the company that is responsible for your privacy — is Sullivan Maritime Limited with its address at 21/22 St Barbara Bastions, Valletta.

We assure you that We will only use and disclose any personal data collected from you in accordance with the manner set out in this Privacy Policy.


Navigating this Privacy Policy (Contents)

Information we collect

Most personal information which we collect about you through this website is given to us only if you choose to give it to us.

Such personal information may be requested from you when you fill in a field (e.g. to obtain our services or to get a quote). If you send us emails, then the personal data we process will depend on what you send us in the email.

The information we collect from you may include the following, depending on how you use the website:

  1. Name & Surname;
  2. Contact Details;
    1. Email address
    2. Home Address
    3. Telephone Number
    4. Mobile number
  3. Date of Birth;
  4. IP Address
  5. Information obtained through your emails or enquiries ;
  6. Information about your device (phone or laptop) with which how used our website;

Check out the next sections to understand how and why we use this information.

Some other information is given to us because you accessed this website (e.g. logs, recorded through cookies).

How & Why we use your information

We use your information in a number of different ways — what we do with it then depends on the information and the purpose for which we collected.

The tables below set this out in detail, showing what we do, and why we do it.

1. Your name and contact details

Name + surname + contact details + DOB + mobile number + email addressWhy?
To answer service, cargo or agency enquiries about our services and/or to provide you with the booking of shipping services through our websiteWe have to do this to perform our contract of service with you (Article 6(1)(b) GDPR)
To send you information by email, about our new products and servicesTo keep you up to date. We only send this with your permission – and you can ask us to stop at any time by opting out without any additional hurdle or cost. (This is done in terms of the ePrivacy Directive and/or S.L 440.01 of the Laws of Malta ]).
To send you updates via email and sms with circulars about our shipping services and the ETA of our principals’ vessels We do this to inform you of the ETA of our vessels and your shipments, this being necessary for the performance of our contract and also in your legitimate interest (Article 6(1)(b),(f) GDPR)
To allow you to book our shipping services through our website We do this since it is necessary for the performance of our contract of service with you (Article 6(1)(b) GDPR)
Fraud prevention and detectionTo prevent and detect fraud against either you or us – unfortunate, but absolutely essential and in our legitimate interest (Article 6(1)(f) GDPR)
Knowing what you, and other customers, likeTo ensure we are giving you what you want, and to stay ahead of the competition
Where you book the shipping of a drivable vehicle, we will ask for your name, surname, DOB, Nationality and passport number We have to do this to perform our contract of service with you (Article 6(1)(b) GDPR)
To allow you to submit comments or enquiries on the “news” and “projects” section of our website This is based on our legitimate interest (Article 6(1)(f) GDPR to allow us to follow up on your comments or replies on our website

2. Your contact history with us

What you’ve said to us — for example, over email or contact forms.

How we use your contact historyWhy?
Provide customer service and supportWe have to do this to perform our contract with you to your best satisfaction. This is necessary for the provision of our services as well as in our legitimate interest and yours (Article 6(1)(b) and (f) GDPR)
Train our staffFor our team to remain up to scratch so that you get the best possible customer service. (Article 6(1)(f) GDPR)

3. Information about your device (phone or laptop) with which how used our website

Information you give us when you browse our site or use our app, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website and app.

How we use information about your phone or laptop, and how you use our website and appWhy?
Improve our website and set default options for you (such as language and currency)To give you the best possible shopping experience
Protect our websiteTo prevent and detect fraud against either you or us — and to meet our legal obligations about looking after your data
  • You don’t have to give us any of this personal information but if you don’t, you may not be able to use our site or all of the services we offer on the site, and you are unlikely to receive an optimal customer experience.  
  • We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services. We also share this anonymised information with third parties – but don’t worry, they cannot identify you.

The Legal Basis for Processing

For some of the uses of your personal data (as described above) there is a legal basis under applicable data protection laws for us to use such personal data without having obtained your consent.

This includes, for example, where it is necessary for us to use the information to perform a contract with you or take steps at your request prior to entering into a contract with you, such as to process your order, provide customer-care and support services to you.

It also includes circumstances (such as we have described below) where we have a legitimate interest to use your data, provided that proper care is taken in relation to your rights and interests:

  1. to ensure that you know about any changes to the website or the terms of this Privacy Policy.
  2. to ensure that we organise our databases efficiently and understand how our clients may make purchases;
  3. to carry out research and analysis of your data (including purchase information) as this helps us understand our clients better, who they are and how they interact with us;
  4. to improve and ensure the security of the website (for example, for statistical, testing and analytical purposes, troubleshooting).

Retention Periods

  • We will hold on to your information for no longer than is necessary keeping in mind the purpose/s (or compatible purposes) for which we first collected the data.
  • We may also keep hold of some of your information if it becomes necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions.
  • As a guide:
    • we will keep personal data while your account with us is active (if you have an account) or until such time as you ask us to stop communications with you, unless we need to keep the data for longer;
    • we may keep certain categories of personal data for longer in order to meet any legal or regulatory requirements, or to resolve a legal dispute;
    • and, we may keep different types of personal data for different lengths of time if required by law (for instance, we may need to keep certain personal data relating to purchases for about 10 years in order to comply with tax/VAT reporting requirements);
  • You may obtain more information as to the retention periods or the criteria used by us to determine the retention periods by contacting us here: : +356 2299 5110, E

Children Under 18

If you are aged 18 or under, please get your parent/guardian’s permission before you provide any personal information to us.

We will need to process personal data relating to parents or guardians in that case – and we may also need to request for verification documentation to ensure that consent is given or authorised by the holder of parental responsibility.

Sharing your information

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. It is not our business to do so – and we want to earn your trust and confidence.

  • However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:
    1. Our present principals Grimaldi Group SpA, Hoegh Autoliners Holdings AS, Sloman Neptun Schiffahrts and any of their group companies or representatives in order to provide you with the shipping services you book through our agency, and any other future principal for which we act as agents from time to time.
    2. Other companies that are involved in the process of getting your shipments to you, such as payment service providers, warehouses, order packers, and delivery companies.
    3. In case of shipments from outside the EU, we may also be obliged at law to pass on your contact details and personal data to the Customs Department for their mandatory checks,
    4. In cases where you need access to collect your shipped goods, to Terminals including Valletta Gateway Terminal (VGT), Malta Freeport Terminals (MFT), Mediterranean Maritime Hub (MMH) and other terminal operators in order to provide you with access to the Valletta Port terminal
    5. Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud or organized crime
    6. In some cases we may also be requested to provide certain information to Transport Malta and we will need to do this to comply with our obligations at law
  • In most circumstances we will not disclose personal data without consent. However there may be occasions where we might have to – e.g. with a court order, to comply with legal requirements and satisfy a legal request, for the proper administration of justice, to protect your vital interests, to fulfil your requests, to safeguard the integrity of the relevant websites operated by us or by such related entities or subsidiaries, or in the event of a corporate sale, merger, re-organisation, dissolution or similar event involving us and/or our subsidiaries and related entities.
  • When we do share data, we do so on an understanding with the other entities that the data is to be used only for the purposes for which we originally intended – again, we don’t want you to have any surprises.
  • We may also provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you. Anonymous information means it is anonymous.
  • If we ever have to share data with entities that are outside of the EEA, we will be sure to do so in a manner that complies with the requirements established by the GDPR.

Marketing Messages

We would normally communicate to you about products or services in which you have shown interest – we understand that you would be interested in receiving this information as it is of use with the product or service. But rest assured, you can ask us to stop.

Also, if you have said we can (i.e. you gave us your clear confirmation), we will send you marketing messages by email or SMS, to keep you aware of what we’re up to and to help you see and find our products.

How to stop marketing messages from us

You can stop receiving marketing messages from us at any time through any of the following methods:

  • By contacting our Customer Care team on
  • By replying to an email and stating that you want to stop receiving marketing messages.

Once you do this, we will update your profile to ensure that you don’t receive further marketing messages. Please note that, it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.

If you ask us to stop marketing messages this will not stop service communications (such as order updates). This may be necessary of us to communicate to you as part of our services from our contract.

Seeing our adverts online

We engage in online advertising, also to keep you aware of what we’re up to and to help you see and find our products using targeted ads which may appear when you are on other websites and apps that offer such digital marketing services.

We use a range of advertising technologies like ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of our website (for example, your search history, and the content you read) or on banners or ads you have previously clicked on.


What are cookies?

A cookie is a small text file (typically numbers and letters) that is downloaded onto ‘terminal equipment’ (e.g. your computer or smartphone) when you (or someone else) access a website using that device. Cookies are then sent back to originating website on each subsequent visit – and they are useful because they allow a website to recognize a user’s device and store some information about your preferences or past actions.

Some cookies are needed for the sole purpose of carrying out the transmission of a communication over an electronic communications network – others may be necessary for the provision of a service over the internet, in which case they have to be used.

Other cookies may be desirable to improve your experience, in which case we will ask you for your consent to use them.

What cookies do we use?

The cookies we use are the following:

TypePurposeGround (Necessary)Ground (Consent)
Google Tag ManagerMarketing Purposes – Google Tag Manager is used to add and update website tags – including conversion tracking, site analytics, remarketing, and moreX
Google Analytics Marketing Purposes – Google Analytics is a tool that helps website owners measure how users interact with website contentX
Standard Performance Cookies - Standard performance cookies such as time tokens. These cookies optimise experience for the user. Performance Cookies are used to collect information about website usage for our benefit as website operators X

Other Passive Information which we collect

Apart from the information you provide us with when using our Website, other information is passively collected from you (without you actively furnishing such information) when you navigate through the website. We use various technologies and navigational data collection methods to gather such passive information for various reasons, for example to track how many visitors access our website, the date and time of their visit, the length of their stay and which pages they view. The passive information also aids us to determine which web browsers our visitors use and the address from which they accessed our website – for instance if they connect to our Website through clicking on one of our banner ads. This technology does not identify you personally.

Such passively collected information may be used and combined to improve our services to website visitors, customise the website based on your preferences, compile and analyse statistics and trends of our visitors and their use of the sites operated by us and our related entities or subsidiaries. Together with our related entities and subsidiaries we will use this information and share it with third parties to improve the content, functionality and administration of our websites, to better understand our customers and markets, and to improve our products and services.

We assure you that, unless you have consented, such passive information shall not be combined with personally identifiable information collected elsewhere by our website or respective sites operated by our related entities or subsidiaries.

Your Rights

You enjoy several rights relating to your personal information:

    1. The right to be informed about how your personal information is being used; We need to be clear with you about how we process your personal data. We do this through this Privacy Policy, which we will keep as up to date as possible.
    2. The right to access the personal information we hold about you; You can access the personal data we hold on you by contacting us or +356 2299 5110. To process your request, we will ask you to send us proof of identity so that we can be sure we are releasing your personal data to the right person.We will carry out our best efforts to process your request within one month or, if the request is particularly complex, two months. We can provide you with a copy of your personal data in electronic format.If we consider the frequency of your requests as being unreasonable, we may refuse to comply with your request. In those circumstances, if you disagree, you can complain to the data protection authority – in Malta, the Information and Data Protection Commissioner.
    3. The right to request the correction of inaccurate personal information we hold about you; We appreciate feedback from you to ensure our records are accurate and up-to-date.If you think that the information we hold about you is inaccurate or incomplete please ask us to correct it by contacting us here or +356 2299 5110
    4. The right to request that we delete your data, or stop processing it or collecting it; You can ask us to delete your personal data; however, this is not an absolute right.In spite of a request for erasure, we may be justified to keep personal data which we need to keep, e.g. (i) to comply with a legal obligation (for instance, we are required by personal data for VAT reporting purposes); and (ii) in relation to the exercise or defence of any legal claims.When you ask us to delete your personal data, we assume that you do not want to hear from us again. To ensure that we do not send you any special offers in the future (for example, if we purchased your details from a third party list), we will retain just enough of your personal data solely for suppression purposes.Other than as described above, we will always comply with your request and do so promptly. We would carry out our best efforts to notify any third parties with whom we have shared your personal data about your request so that they could also comply.
    5. The right to stop direct marketing messages;
    6. The right to object to certain processing based on legitimate interest; You have a right to object to our use of your personal information including where we use it for our legitimate interests or where we use your personal information to carry out profiling using automated means.
    7. The right to request human intervention if automated processing without human intervention is used to make decisions having legal or similar effects on you;
    8. The right to withdraw consent for other consent-based processing at any time;
    9. The right to request that we transfer or port elements of your data either to you or another service provider; You have the right to move, copy or transfer your personal data from one organisation to another. If you do wish to transfer your personal data we would be happy to help.If you ask for a data transfer, we will give you a copy of your personal data in a structured, commonly used and machine-readable form (e.g. a CSV file format). We can provide the personal data to you directly or, if you request, to another organisation.Please note that we are not required to adopt processing systems that are compatible with another organisation, so it may be that the recipient organisation cannot automatically use the personal data we provide.When making a transfer request, it would be helpful if you can identify exactly what personal data you wish us to transfer.
    10. The right to complain to your data protection regulator — in Malta – the Information and Data Protection Commissioner (IDPC)

If you want to exercise your rights, have a complaint, or just have questions, please contact us here or +356 2299 5110

Please appreciate that the rights must be exercised within some limitation – for example, if you ask us for information we can only give you what relates to you and not what relates to other persons. When we receive requests, we may also request that you identify yourself and provide documentation or information for verification (we would not want to disclose information to the wrong person). Unreasonable requests may be subjected to a reasonable fee or refusal to respond.

Securing of your Personal Data

Security of your personal data is very important to us.

Where it’s appropriate, our website uses HTTPS to help keep information about you secure. However, no data transmission over the internet can be guaranteed to be totally secure.

You may complete a registration process when you sign up to use parts of the websites. This may include the creation of a username, password and/or other identification information. Any such details should be kept confidential by you and should not be disclosed to or shared with anyone.

Where you do disclose any of these details, you are solely responsible for all activities undertaken where they are used.

Whenever you create a password, then to protect your account you should choose a strong password, meaning it should be lengthy and include a mixture of letters and numbers with mix of CAPS.

We do our best to keep the information you disclose to us secure. However, we cannot guarantee or warrant the security of any information which you send to us.

Security measures which have implemented to secure information transmitted over our website or stored on our systems include the following:

  1. Use of secure servers; load balancers, SSH access, Package Managements
  2. SSL Certificates
  3. Code and Database Backups
  4. Uptime Monitoring;
  5. Regular Updates to WordPress Core and Plugins

Please understand, however, that no system is perfect or can guarantee that unauthorised access or theft will not occur.

Changes to how we protect your privacy

Our website is continually under review – new functions and features are periodically added and improved to interface, thus changes to our privacy policy may be required from time to time.

We therefore encourage you to check our privacy policy on a frequent basis.

How to contact us

We are always happy to hear from you, whether to make a suggestion but especially if you feel we can do better.

If you have any questions about this Privacy Policy, or if you wish to make a complaint about how we have handled your personal information, please contact us at:

Sullivan Maritime Ltd.

21/22, St Barbara Bastion, Valletta VLT 1961, Malta

For more information please contact us on or +356 2299 5110